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Bookofmatches.com changes its face for the online dating community.

5/20/2004

Bookofmatches.com changes its face for the online dating community.
Growing in membership population, Bookofmatches.com decides to convert its format from a free online dating site to a paid subscription model as of last week, 2-12-2004. The site's owner hopes to win over quality versus quantity with the new change.

Bookofmatches.com's CEO, Chad Brak, decides to put a new face on the companies growth last week..."We are headed in the right direction, but we now need to emphasize quality in a market that could use it," says Chad. "It's one thing to boast a lot of growth, but it's another to attract quality members."

With the rise of social networking and free dating sites, it's a hard market to convert to a subscription model...or is it? Bookofmatches.com was founded on the principals of creating an online community that was fun, free, and easy for everyone to use. Being one of the top free dating sites on the internet, the site owner decided, after seeing the current market trends, that quantity doesn't compare to quality. "Go out, find most any free online dating site and compare it to any paid site. You will find a difference in the quality of members and service," states Chad.

Chad insists that the online community of daters know what to expect and will pay when they find what they came for. He claims that the onset of a paid site has/will eliminate a lot of the trouble makers of the service. He also states that adding a payment model will force the site's future membership population to take their online dating experience more seriously. "When people have to take out their credit card, you better believe that they will actually read someone's profile down to the last detail and fill out their profile with more concern."

Bookofmatches.com has been in the business of providing service to the US, Canada and the UK online dating community for over a year now. The site provides in depth profiling, real-time emailing, instant messaging, and a plethora of other services.

"I want the current Bookofmatches.com to provide a great base foundation for quality future online dating growth. This is the differentiator that keeps people coming back. I'm not trying to limit the types of people using the site, I am trying to emphasize that integrity shouldn't get left behind when turning on your computer for some romantic chatting," says Chad.

Since this is the Premier of Bookofmatches as a paid site in the industry, they are offering 3 month memberships for the same price as 1 month on most other sites. This provides 3 times the chance to meet that special someone for its initial member signups.