Personal Ad Directory - Education

Soulmatch Profiles Prompt Users to Think Deeply About Values,
Political Leanings and Worldviews

Beliefnet, Inc., the leading multifaith
spirituality media company and online community, announced today the launch of
Soulmatch, a values-based, spiritually-centered online dating service, a new addition to the world of online dating services.
Soulmatch allows users to decide whether to search by broad values and
spiritual criteria or do faith-by-faith matching.

For both the spiritual dabbler and the devout, Soulmatch has the depth and
accessibility to let users express their own personal beliefs and practices.
In addition to the standard looks and hobbies sections found on other online dating services,
users are able to rank the importance of character traits and spiritual
leanings they are looking for in a Soulmatch.

Soulmatch also features some of the nation's best relationship experts who
regularly advise users on dating issues and etiquette. Harville Hendrix,
Ph.D. and bestselling author of Getting the Love You Want and Keeping the Love
You Find is joined by Thomas Moore, author of Care of the Soul and Soul Mates;
Rabbi Shmuley Boteach, author of Kosher Sex and Renita Weems, author of What
Matters Most.

Typical feedback from one of thousands of satisfied members:
"I am even more sold on your online dating site than before. It was the one online dating site that
I was comfortable enough to sign up on to meet people online. The
sincerity of the site was just a prelude of the sincerity of the people
I have met thanks to Beliefnet and Soulmatch. Not only did I meet the
person that is quickly becoming the most important person in my life,
but I also made many new friends." - registered user Mary Lou Wagner of
Cameron, Texas

Some of Soulmatch's unique user profile questions include:
-- When was the last time you lied but were sure it was the right thing
to do?

-- Do pets go to heaven?

-- How important is faith or spirituality to you?

-- The best thing I ever did for a stranger was ...

"Beliefnet's mission is to help people meet their spiritual needs," said
Steve Waldman, CEO and co-founder of Beliefnet.com. "And, perhaps no need is
greater than the need for connection, love and companionship. That's why we
created Soulmatch as a way for values-based, spiritually-attuned people from
all backgrounds to become part of our new community."

Beliefnet launches Soulmatch at a time when more than 21 million people
are turning to online dating services and over 64
million people turn to the web for religious and spiritual needs, according to
Pew Research.

"As the online dating services industry matures, successful businesses will focus
on valuable niche markets and servicing them in a more attentive manner," says
Sujay Jhaveri, Beliefnet's president. "Soulmatch is one such business."